Getting a decent broadband connection in your hotel, guesthouse, or B&B, is probably more important than you think.
If that’s not on your radar yet, here’s five reasons why it’s vital in 2019 to have a fast broadband connection in your tourism business.
1. Your booking system
Most booking systems are cloud-based, relying on a strong broadband connection to allow you to manage occupancy. In this instance it’s probably more important to have a reliable connection, through a company that is able to fix any issues or give guidance quickly.
This is where Solway Comms comes in (don’t worry this is the only salesy bit in here!). Our connections are very reliable because we have our own solid network which is monitored 24/7 to ensure full connectivity for our customers. We also have a 4 hour SLA time for any connectivity issues meaning we will fix them very quickly.
Imagine your booking system was down for more than four hours? The impact on your business could be huge.
- Customer usage
Your guests have probably chosen to stay in your hotel because of the stunning scenery, picturesque local towns, and gorgeous grub on offer.
It goes without saying that just experiencing these things isn’t enough these days, and what’s seemingly more important is being able to immediately share them with friends and family on Instagram.
Back in the day, you might have provided a few nice postcards for people to send back home, but the modern day equivalent is to give people a broadband connection that will allow them to upload pictures to social media.
- Customer reviews
If customers love your accommodation, they want to tell the world, and tell them immediately. TripAdvisor is the review platform of choice for most, with geographical targeting allowing TripAdvisor users to be invited to leave a review there and then.
Whilst guests are staying, and towards the end of their stay, you have the perfect opportunity to invite them to review their stay. If you’re using a review gathering platform like Feefo or TrustPilot (check them out if you haven’t) again you will need a strong broadband connection.
- Digital marketing
Some of the most successful hotels, guesthouses and B&Bs in Cumbria have been built on a foundation of excellent digital marketing.
Because of this, upload speeds are now as important as download speeds – just think of all the video footage and photos you need to upload to social media and your website. However some of the larger broadband providers haven’t kept pace with this, focusing only on download speeds, and neglecting upload speeds. Make sure this is something you consider when choosing a broadband provider.
FYI, upload speeds are very important at Solway Comms, and we are able to match upload and download speeds so that they are equally fast.
- Supporting business customers
The majority of hotels in Cumbria are able to fill vacancies through the week with people travelling to the area for business purposes.
You may have heard about the ‘skills gap’ in Cumbria, and the fact that in many industries the pace of development is outstripping the pace of training within the region.
This has meant that employers have looked outside the county to bring in new talent, with many of those people living outside of the count but commuting in for work during the week.
Hotels that want to take advantage of this trade need to have good wifi – it should almost be the main selling point.
Cumbria isn’t seen as a hotspot for fast and reliable broadband, so proving to business users that you have a fast and reliable connection will give you a USP and ensure that passing trade becomes regular trade.
If you need any more advice about how to get the best broadband connection for your business, give Solway Comms a call on 01228 21 71 71 or email [email protected], and our friendly customer care team will be happy to help.